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When it comes to content for your website, there are lots of different ways in which you can improve your SEO by improving the content that you create. We have put together some of the best ways that you can improve your web content and also save yourself time and effort in putting it all together.

Headline and Title Tools

A great headline is something that is essential for any online content. Statistics tell us that of ten people who might find your article or piece of content, eight of those ten people will read the title and an average of two people will go on to read it.

The better your title, the more people will want to read your article. There are a few resources that you can use to create great headlines. Generally your title or headline is between 5 and 15 words long.  10 ways to create high converting headlines and the step-by step guide to writing powerful headlines are great research tools to help you create better titles.

You can also use some of the following tools that can generate headline ideas for you as well as help you think of your own by analysing the ideas you have. These tools won’t create headlines for you, but they will help make your own headlines better.

Content Research Tools

Data driven posts are essential if you want to encourage a good traffic flow on your content. Of course they should be relevant to your site, but knowing what information people are looking for in your content will help you write more widely appealing content.

There are lots of different tools that you can use for this. One tool that many people tend to overlook is Google. Google is useful for more than analysing your traffic data and bringing traffic to your website, it can also be used to search for statistics. You simply need to enter and keyword plus the word statistics and Google will bring up lots of different pages full of statistics that are relevant to your keyword.

Google Docs also has a research tool that can bring up links and articles that can be helpful to finding out what has been written on topics you are considering writing about.

Writing Tools

There are a whole host of different writing tools out there that can help you write better content, but one of the best resources is Evernote. Evernote is a free piece of software that you can upgrade to a premium service to access more features. Evernote is a notebook program that can be accessed from a number of different devices where you can make notes, leave yourself reminders, record notes, and a text editor that allows you to compose content wherever you are. You can also use Evernote to save articles and other pieces of information that you come across. It logs all the items you tag in one place so that you can come back to them later and use them for inspiration when creating your web content.

Grammarly is a great tool if you want to create better content as Grammarly not only looks for spelling mistakes, but grammatical ones as well. Though it is not a perfect tool, it is helpful for finding glaring errors that you might have missed when writing your web content. It is also a tool that can be very useful if you are writing in English as a second or third language and want to check your content for mistakes.

Grammarly also have plagiarism checkers and other tools that can improve your SEO ranking of your content.

Other writing tools you might want to use include:

Visual Content Tools

Canva is a wonderful tool that is helpful when it comes to designing the look of your blog. It is an extremely easy piece of software to use and can help you create beautiful looking designs even if you have absolutely no experience in design.

Infographics are another piece of visual content that is extremely useful for attracting people to your web content and making them stand out. Creating effective infographics are a great way to get people to engage with your content by sharing the images and links that come along with them. You can hire people to make infographics for you, but you can use Piktochart or infogr.am to create your own if you don’t have the budget to stretch to hiring a professional.

If you want to create annotated images then there is software that you can use to create your own. If you have downloaded Evernote, the can use the Evernote web clipper to create your own annotated images. Alternatively you can use Skitch if you have an iOS system.

Interactive Content

Finally, interactive content is a fantastic way to generate content that allows your site visitors to engage with your posts.

Thinglink is a wonderful tool that lets you create clickable images. This isn’t simply create an image that as a single hyperlink, it is a piece of software that lets you embedded multiple links into your images so that as your site visitors hover the mouse over different areas of the image, different links will be clickable.

Memes are a popular source of interactive content, but rather than having to borrow the memes that other people have created, you can create your own using Quickmeme! If you find that you don’t like the format of Quickmeme you can also try the following: –

If you want to add something a little different in terms of interactive content, then you can include a slideshow. Haiku Deck is a wonderful little tool that lets you create slideshows for your site. This is extremely helpful, as you can’t just embed PowerPoint files into a blog post.

How will you use these tools in order to improve your web content and save time and effort for yourself?

Google Analytics is one of the best pieces of free software out there and quite possibly the best free analytics software that you can get your hands on. Though there is a lot of data that you can see, knowing how to break it down to show you what you need to know and what will help grow your business requires a few tricks that we just happen to have up our sleeves.

Goals

When it comes to looking at how your website is performing it is very easy to get sucked into tunnel vision when it comes to the traffic count. But traffic count alone means nothing – especially if your conversion rate is tiny and the time that the traffic spends on your page is less than three seconds.

Yes, getting people to visit your page is one battle, but once they are on your page you’ve entered a whole different ball game. This is where goals come in. If you are setting a target of 2,000 visitors a day to your site without having any expectation that they will do anything on your site, it’s unlikely that there will be any improvement in conversion and sales.

Google Analytics lets you set up base goals so that you can track what your visitors do on your website. These are really useful to use on pages that are revealed after an action is taken, such as the thank you page for signing up to a newsletter. What is great about setting a goal in google analytics is the data from it gets added to your reports so you can see how it compares to the other figures on your site.

In-Page Analytics

Heatmap software is a great way of looking at how people are using your site. Heatmap software shows you what users are doing on your pages when they visit, the content they are interested in and what isn’t really being picked up on by users. This lets you customise your site in a much more targeted way, improving the customer experience but also can lead to an increase in conversion and sales.

Though heatmap software isn’t that expensive to buy, if you’ve never used heatmap software before, then there is a very basic version of it that is included in Google Analytics that can learn how to use the software effectively before paying for more advanced programmes.

In Google Analytics it is known as in-page analytics and can be found under the behaviour tab. The default setting for in-page analytics is your homepage. It highlights the basic metrics of your page for you as well as placing bubbles over each of the links on the page which contain the click-through rate for each of the destination URLs. If you have more than one link to the same page on your homepage then you should look very carefully at the in-page analytics data as each link will have its own click count. It doesn’t combine the numbers for destination URLs that are the same.

Event Tracking

Heatmapping isn’t the only way that you can track how visitors are using your site though, with Google Analytics you can use event tracking to see how often users are interacting with different elements of your site. You can see quickly how many file downloads users are making, how many link clicks and even how many times they click play on flash movies embedded in your site.

In order to use event tracking you do need to use a bit of a strange string of code and add it on the “onClick” properties of a link’s URL. It is a little more complicated than simply copying and pasting the code, but once it is set up, you’ll be able to easily use event tracking to see how users are interacting with your site.

Segmenting

When most people hear the word “segment” the first thing that springs to mind is an orange, but when it comes to Google Analytics, segments are one of the best ways to customise data reports so that you can see specific sets of data.

There are lots of different ways you can choose to segment your data, such as traffic source, device, page, landing page, browser and returning vs. new visitors. You can view each segment separately or you can compare multiple segments at the same time.

Custom Dashboard

So you can see that segmenting is one of the really useful aspects of Google Analytics, but there is a slightly downside to it and that is that you can’t save the segments in reports. So each time you go to Google Analytics, you have to add the segments all over again.

This can be extremely time consuming, but there are a few ways in which you save your custom data reports and save yourself a lot of time when you want to sit down and analyse your data.

First you can create a dashboard on Google Analytics. When you first go into the programme you are automatically directed to the audience overview, but you can change this so that when you go to Google Analytics you open a dashboard that you can configure to show whatever data you want to see and you can create up to 20 different dashboards per Google Analytics account.

You can also create shortcuts that allow you to save customised reports when you have applied segments to them. All you do to create a shortcut is to customise a report, then click the shortcut link under audience overview, give it a name and click okay.

Connecting Tools

One of the things about Google Analytics that makes it such a great tool to use is the ability to connect other tools to it. If you have a Google Webmaster Tools account, for example, you can connect the two together and receive even more helpful data than you did when you were just using Google Analytics on its own.

The most useful aspect of connecting these two accounts is that it gives you access to lots of SEO information that you would otherwise miss. This includes things such as keywords that are directing traffic to your site and landing pages.

How will you use these tricks to improve your web content to get the most out of your website traffic?

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