Most people make a very big mistake when it comes to their SEO and content marketing. That is they try to work out which is better for their company and their website. However, both are incredibly important and when they are combined properly they can lead to an increase in site traffic.

The Overlap between SEO and Content Marketing

When it comes to content, there are quite a few areas of overlap between SEO and content marketing. In the early days of SEO, a 500 word article that was loosely based around a keyword would get a decent ranking SEO. However, now articles have to be much more specific to gain the same SEO rank and to get a better SEO rank, having better content is the only way forward.

Previously content marketing and SEO overlapped only in social media sharing and generating back links. Now they are much more closely related and social media is an area that needs its own strategy rather than simply being a platform to constantly share your posts on. When the strategies of all three are combined properly you can end up doubly or tripling the traffic on your site without much effort.

Though there is some overlap between SEO and content marketing, they are not the same thing. There are three different types of SEO

Each type of SEO can impact your site traffic and it is a lot more complicated than keyword targeting. To improve your SEO you can increase the page load speed on your site, have responsive content and fix broken and dead links. These can help with your content marketing as well.

Content marketing is focused on the user and their experience when they use your site.

The Chicken and Egg mentality of SEO and Content Marketing

Though the argument may not be as old as the debate about which came first, the chicken or the egg, but it is something that you will need to consider for your site. Having a starting point for your strategy is key when it comes to implementing it. You can choose to focus on either first, but it will depend on what you are intending to do.

Content Marketing first

  • Focus on ideas
  • Content that reaches your target audience
  • Keyword research once content is created
  • Very flexible
  • Search volume doesn’t define the value of the content to the reader.

SEO first:

  • Keyword research for ideas
  • Choose keywords search by highest number of people
  • Improve your content
  • Direct users to more valuable content once they have landed

Evergreen Content

If you are just starting to use SEO and content marketing together then evergreen content is a great place to start. Evergreen content is content that will be useful in the foreseeable future as well as much as it will on the day you create it.

Evergreen content allows you to not only get a short-term increase in the traffic to your page but also to gain a steady, long-term flow of traffic from search engines. There is one thing to remember with evergreen content though, there are very few topics that will remain evergreen forever and simply writing generic and general articles does not make content evergreen.

Use the right metrics

Knowing if your SEO and content marketing is being effective is an important step that most people take for granted. If you really want to be successful, then you need to be able to measure how much of an impact that your SEO and content marketing is having on your target market.

If you don’t see any improvement then you will need to rethink your strategy, if you see a huge jump but then a decline to lower figures than you started with, then you need to rethink your strategy. There are several different metrics you should track if you want to monitor how effective your current strategy is.

  1. Traffic
  2. Keyword rankings (SEO)
  3. Subscribers (content marketing)
  4. Engagement (content marketing)

The best types of links: External

The best links that you can use for your site are the same for both SEO and content marketing. Getting people to see your content when you post it is what external links are for. There are a couple of different types of external links that you might want to consider using.

  • Email – these are the links that you send out in the newsletters and other emails to your mailing list.
  • Guest-post links – these are links that you post when guest posting on another site and link back to your site.
  • Other direct traffic – links in your social media and links that are posted on other web pages will all bring direct traffic to your site.
  • Contextual links – These are really important when it comes to SEO.

The best types of links: Internal

Internal links are important as well as external ones. They actually serve a purpose though; it isn’t just a matter of including them for the sake of it. They do have an impact on your content marketing and your SEO.

Internal links include not only links in your content but the navigation on your site as well. Internal links can help to direct people to other content on your site that they might be interested in or might have missed. It can have some impact on your SEO even if your site is not considered an authoritative site yet.

They also act to add relevance to your site, when Google is looking to rank your site according to queries it uses the anchor text of internal links as well as the content to do so. There is one other use that internal links have. When it comes to getting a good SEO rank, most people will focus their efforts on packing their content with external links. But if you have a strong domain you can easily raising your SEO ranking with keywords in new content by adding some internal links.

When using internal links you should always use a variety of older content, not simply reusing the same links over and over.

How can you modify your SEO and content marketing strategies to combine the two and improve your ranking and your site traffic?

WordPress has thousands of plugins that are designed to help make your site run more smoothly and also to give your site a professional look. There are WordPress plugins to help with the design of your site, white-hat SEO and increasing profits. Here is a list of twelve that can really have a positive impact on your SEO and your profits.

  1. Yoast SEO

Yoast has carved out a reputation for being one of the best at white-hat SEO and this plugin makes handling all aspects of SEO much simpler. There are some features that are charged for, but you can access a lot of the features for free. You can look at Titles & Metas, Social, XML Sitemaps to see how your good your SEO is and it can help you find ways to improve your ranking.

  1. Broken Link Checker

Broken links are something that every site falls victim to at one time or another. When you are linking to exterior content or even when linking to something else on your site, things get moved around or deleted and you end up with broken links littering your site. Broken Link Checker is a great WordPress plugin that scans your site for broken links at an interval you choose and then emails you a list of the broken links so they can be fixed.

  1. Akismet

Spam is one thing that sites are constantly having to deal with – spam comments on blogs and spam messages are something that plague WordPress sites, but there is an answer to this. Akismet. Akismet is a plugin that offers the best spam protection for WordPress sites and catches most of the spam comments before they are even seen by you. You’ll need and Akismet license once the plugin has been installed, but it is well worth it for all the hassle that this plugin saves you.

  1. EWWW Image Optimizer

Images are something that can cause lots of problems on sites. Huge image files can mean that pages take a long time to load or even that they take up far too much room on your server. If you have a lot of image content on your site, then you might want to consider using EWWW image optimizer. This plugin strips away all the unnecessary data in an image file without affecting the quality of the image so that you can reduce the file sizes and still have a professional looking site.

  1. BackupBuddy

Having your site backed-up is an excellent and sensible thing to do, as it is with all digital content. BackupBuddy is a plugin that is designed to back-up your site so that if it falls prey to hackers or you lose some of the site for one reason or another, you can simply reload the site back in the state it was before everything went wrong (assuming of course that you saved it).

  1. OptinMonster

Though not everyone loves pop-ups, they can be a great way to get people to sign up to your newsletter. OptinMonster is one of the cheapest plugins that can be used with wordpress and allows you to create a pop-up on your landing page to encourage new visitors to sign up to your newsletter or advertising different offers and site promotions.

  1. TweetDis

TweetDis is a great plugin for those who are looking to increase the interactive content that is available on their site. What this plugin does is allows your site visitors to tweet sections or content from your site by simply clicking a button.

  1. CoSchedule

CoSchedule is a social media management platform as social media exposure is key when it comes to increasing traffic to your site. CoSchedule will display all the different forms of social media you have linked to the scheduler and displays all the posts you have scheduled as well as allowing you to schedule more posts. This management method allows you to implement and complex social media strategy over multiple platforms with relative ease.

  1. WooCommerce

One of the most popular plugins when it comes to setting up an eCommerce store, WooCommerce allows you to create listings for items in a straight forward and easy way that display in simple and professional designs on your eCommerce page. You can add in price ranges, descriptions and an awful lot more information as well for physical and digital products. It also allows you to set shipping options so your customers can choose their location and it will calculate shipping based on the settings you are using.

  1. WordPress Simple PayPal Shopping Cart

Having the ability to take PayPal payments on a business site is essential, even if you are a business that rarely takes payments using PayPal, it can be essential to have the ability to take those payments to make sure you are not missing out on revenue. With the WordPress Simple PayPal Shopping Cart you can sell a small number of products without needing a full commerce plugin catalogue.

  1. WP Simple Pay Lite for Stripe

Stripe is one of the major alternative payment processors to PayPal. Having the ability to take Stipe payments on your site as well as PayPal can increases the amount of revenue your site takes in. You can add in “buy” buttons once the plugin is installed with a short code:

[stripe name=“Item name” amount=“1999″ description=“Item description”]

  1. Easy Digital Downloads

For those who are dealing in digital products – course, webinars and e-books, this wordpress plugin is a must have. If you are a first time seller, it is really simple to use. You can accept payments from major online payment processors such as PayPala dn Stripe and the plugin delivers your digital product automatically. You will s a download tab appear in your navigation sidebar rather than products. In this screen you’ll be able to keep track of all your earnings. You reports generated by the plugin as well as the ability to look at your sales history.

How can your WordPress site be improved by these plugins?

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