Whether it’s because of new SEO needs or new brand standards, redesigning your website may feel like it needs to happen sooner rather than later, but how do you know when it’s time for a redesign? The answer is now if:

• Your website is not responsive. Having a website that works across every device is essential for your business. Many customers report they won’t do business with a company whose website does not work on mobile.
• You feel like you’re falling behind the competition. It’s of the utmost importance to have a website that showcases why you’re better and more effective. Sometimes your competitors might not be as good but have a better website, which will leave you breathing in their dust. This brings us to the next point.
• Your website is no longer updated according to the services and products you offer. That is a huge disservice to your hard work as a CEO or Director and to the people who work with you. Your website is the most important piece in your online strategy.
• You website takes too much to load. Online customers are more impatient than ever. If your website takes more than three seconds to load, you’re already losing possible customers.
• You need a new back office that allows you to provide new content for your website when available, be it news, blog posts or anything else you’d like to change to keep your content strategy fresh.
• You have few visitors, or a very high bounce rate. A website with no visitors is like a ship lost in the horizon. Redesigning it will not only revamp your website but help you in terms of SEO.

With over 65% internet users worldwide accessing all information on their mobile phones, there’s really no excuse anymore to have a website which is not responsive. In this day and age, websites which don’t work for mobile are pretty useless.

Your website needs to be responsive for better performance across all devices. We make your website responsive so you won’t have to worry about mobile visitors on your website. Many people will leave a website if its mobile version does not work as smoothly as the desktop version. To keep customers from turning away from you, we make sure your website is optimize for all devices such as tablet, IPhone, Ipad, Smartphones etc. so you’ll be able to tap into the endless source that is mobile sales. A lot of people research your product on mobile and then go on a desktop to finish up their sale too; these users should have a seamless experience across all devices. We make that happen!

Content is one of the most important components of your website. It should feel informed, current, and establish you as an industry leader. In order to keep audience interactive, your website needs to have its content constantly updated. No matter if it’s adding new services, new team members, or new products to your inventory, you should be able to change your website content with ease. At Swan Technologies, we work with WordPress, a powerful content management system integrated to your website which is quite simple to update. We’ll teach you how to alter anything that might need changing so your company becomes autonomous for simple content updates.