There are many reasons why you might need a redesign. After all, your website should be an accurate display for your company online, and it can’t be accurate anymore if you’ve had it for more than five years without updating its look and features. You might have realised you’re not getting sales from your website anymore; or that they’re drying up slowly because your website does not represent your company perfectly now.
A website that needs to be updated can have the counter-effect to what you intend it to be: it may shy away customers from your services or product. Actually, studies have shown that a badly built website will turn off customers from buying from you or even from visiting your website ever again. Your website plays a huge part for users to decide on the credibility of your business. If your website is ten years old, it’s likely it’s already turning away customers from you. So, what can you do?
Consider these statistics:
- A single bad experience on a website makes users 88% less likely to visit the website again.
- Your website’s conversion rate could increase by 200% to 400% with a well-designed interface.
- 48% of people say a website’s design is the number one factor in deciding the credibility of a business.